Website design & development
For a new business or an established one ready for a dedicated website. Bring your services, story, and next step together in one place.
Independent web design & development
Websites that
work harder
for your business.
Custom website design and development for businesses and personal brands. Work directly with me, Jason McPhee, to turn what you offer into a useful website.
Based in Virginia Beach, Virginia.
Working with clients locally & remotely.
One designer. One direct contact.
01 / Featured project
True Aim Golf.
A website that brings the brand’s story and golf products together, introduces the collection, and gives interested visitors a way to join the launch list.
Design & development
Brand website, product collection & launch-list system.
Live public website
- The purpose
- Introduce True Aim Golf’s brand, help visitors explore its golf equipment and apparel, and connect product discovery with shopping and launch-list interest.
- My contribution
- I designed and developed the website and built its launch-list signup functionality, supporting database, and admin dashboard.
- Current status
- The public website is live, with a product collection and launch-list invitation. Product options and checkout are handled through Square.
Three decisions behind the work
- 01
Make the brand and product the focus.
Large product photography, confident typography, and a distinctive accent color introduce the brand. The layout adapts that emphasis across desktop and mobile.
- 02
Connect discovery with shopping.
Grouped product sections and photo galleries let visitors explore the range. Direct Square links then take them to current options and checkout.
- 03
Build beyond the public page.
Launch-list invitations give interested visitors a defined next step. I built the signup flow with its supporting database and admin dashboard to manage that part of the site.
02 / What I can help with
The right website
for your next step.
Starting something new, rethinking an existing site, or giving one offer its own page? Let’s shape the work around what you need.
Website redesigns
When your site no longer represents your business, or visitors struggle to find what they need. Rework the structure, content, and experience.
Landing pages
One service, offer, or campaign with one focused next step. Give it a page that answers the important questions and guides visitors toward action.
Hosting & ongoing maintenance
Plan for life after launch. Hosting, updates, and ongoing care, with scope and responsibilities agreed around your needs.
03 / How we would work together
Know what’s next.
Have a say along the way.
This is the intended approach: agree on the direction, review the work together, and decide what happens after launch.
Goals & needs
We discuss your audience, what you offer, and what visitors should be able to do. We identify the content and features the site needs.
Scope & design direction
We agree on the work, responsibilities, and content. You review the proposed layout and visual direction before the build progresses.
The build & your feedback
I develop the site and share it for review. We work through feedback and check the content, layouts, and interactions.
Launch & handoff arrangements
With your approval, we prepare to publish and agree on access, handoff, hosting, and any ongoing maintenance scope.
04 / The person behind KingSystem
Your designer.
Your developer.
Your direct contact.
I’m Jason McPhee, the owner of KingSystem in Virginia Beach. I work with businesses and personal brands, locally and remotely.
You can explain an idea, ask a question, or review a detail with the person who is actually designing and building your site. From the initial brief through the build, you keep the same direct contact.
I bring design and development into the same conversation, so the way your site looks and the way it works are considered together.
05 / Discuss your project
What are you
working toward?
Tell me what you do, what you need from your website, and where you are in the process. We can start with the questions you already have.
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